Every marketer’s dream is to reach a specific individual with messages and offers tailored to that person’s individual needs and wants. At Print Management Bureau we’re making that dream come true.

There are various levels of personalisation you can achieve with VDP Printing. Basic personalisation means you can change recipients’ names and addresses on every document to attract their attention, but the message or content is the same for every customer.

Step 1
The first requirement for any efficient and successful personalisation is a database of potential or existing clients. We need this to be presented to us as an excel spreadsheet or comma separated variables text file. If you would prefer we can procure a database for you. We are also able to clean data, using automated processes and even phone your potential or existing clients to verify the data. (Pre-contacting clients dramatically increase response rates). We would be delighted to discuss data cleaning options and costs with you.

Step 2
Once the database has been prepared your marketing literature needs to be complied. We have a number of standard Smile Images which can be used. These are shown on the opposite page. It is usually possible to turn these standard images to be relevant to almost any business. A typical application is shown in the example above. If the standard images are not appropriate to your requirements we can also produce a solution completely specific to your company. Please contact us if you are interested in a bespoke design.

Step 3
The next step to producing your personalised literature is to choose your print format. All our personalised printing is produced in Full Colour. Step 4 The final step may be to simply send out your literature. However in our experience a follow up call further increases positive response rates significantly